Verônica de Oliveira's profileCatharina Pedro's profile

ICI BRASSERIE

Multiple Owners
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brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity
brand identity Restaurant Branding graphic design ILLUSTRATION motion design branding Brand Design identity



A ICI Brasserie foi inspirada no ICI Bistrô, associando a nova casa ao ambiente de uma Brasserie: bar francês comum para happy hours e momentos de confraternização. Chegamos à essência vive l'ici, o princípio que permeou o trabalho de criação, tanto verbal, quanto visual: viver o agora e aproveitar o momento, inspirados em "l'art de vivre". 
As inspirações do processo estratégico trouxeram uma marca na qual a expressão verbal é incrementada por elementos que valorizam o saborear, o reinventar e transparecer o aqui, com assets da língua francesa que sutilmente agregam a experiência com a ICI: elegância tipográfica, inspirada no art deco carioca e cores como vermelho e vinho em off-white. 
As ilustrações gestuais, inspiradas na Geração Perdida, adicionam descontração e equilibram com a direção fotográfica baseada em snapshots que unem o espontâneo à longevidade  dos momentos. Já a assinatura sonora, derivada da frase VIVE L’ICI, ecoa sons de bares e restaurantes, como brindes e conversas.  

EN 
Ici Brasserie is a casual cuisine restaurant inspired by Ici Bistrô, with the intent to bring up a lad-back vibe and less pretentious look to a french-inspired restaurant. We focused on the concept of  "l'art de vivre" as the main inspiration for the visual and verbal identities, as much as the phrase "Vive l'ici translated as "live now"/ enjoy the moment.
We brought up Kauã Miranda's autoral typography Caju, which was inspired by the art deco movement in Rio de Janeiro, key colours as red and bourdeaux, snapshot directioning to the photos to induce to a fresh visual communication and illustrations inspired by doodles of some artists  from La Génération Perdue. For the sound design, Consoante had the brilliant idea for a sound synthesis from the phrase VIVE L'ICI along ordinary restaurant sounds as cheers and cutlery.

PROJETO DA COLÍRIO DESIGN - A COLÍRIO DESIGN PROJECT
Identidade Verbal/ Verbal Identity: Camilla Cossermeli
Direção Criativa/Creative Direction: Teresa Grynberg
Direção de Arte/ Art Direction: Felipe Saraiva e Verônica de Oliveira
Estagiária/ Intern: Catharina Pedro
Ilustrações/ Illustrations: Catharina Pedro, Felipe Saraiva e Verônica de Oliveira
Tipografia/ Type design: Kauã Miranda
Direcionamento fotográfico/ Photographic Direction: Verônica de Oliveira
Motion Design/ Motion Design: Verônica de Oliveira e Catharina Pedro
Sound Design/ Sound Design: Consoante
Photoshoot: Guanaco Produções





ICI BRASSERIE
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